The London Designer Outlet in Wembley Park is now home to the long-anticipated first Nicce store.

Launched by Mitchel Galvin-Farnol in 2013, Nicce describes themselves as a lifestyle movement inspired by London’s culture and emerging music scenes. Nicce challenges the exclusivity of street style, bringing contemporary, clean-cut and minimal designs to a global community.

The store reflects the brands ethos and style: clean and striking, The use of recycled crisp white walls, concrete and raw, industrial metals is inspired by the clean-cut contemporary image that Nicce wants to portray.

Galvin-Fornal commented on the opening of the store: “Wembley Park’s cultural and community engagement programmes were a key factor behind our decision to open our first stand-alone location at London Designer Outlet. The outlet will give us a platform from which to reach a diverse and varied customer base. Both within the catchment and visitors from further afield as lockdown restrictions continue to ease. The success of London Designer Outlet gives us confidence in the future of physical retailing and we’re looking forward to opening our first outlet location and being a part of the scheme.”