The 1,400sq ft store spans two floors and opens in Spring. It will be located on the corner of Carnaby Street and Beak Street, and its opening marks the first physical flagship store for the brand.
The flagship store opening is set against a backdrop of strong, double-digit growth over the past few years and continued Global reach through the brands retail partners and online store. The space will host a variety of dynamic events and customer activations, expanding out from the brands N-Studio division, acting as a hub to inspire, support and nurture the NICCE consumer.
At a time of evolution in the NICCE brand, the physical space will allow consumers to engage with the product and experience the brand in real-time. 2022 marks an exciting time for the NICCE brand, with a new collection and direction set to be unveiled over the next few months.
“The opening of our NICCE flagship store in Carnaby is part of our continued investment into direct-to-customer, accelerating the brand’s awareness through a priority retail trade zone and providing a space for customer interaction and community building, that remains at the core of our brand values,” says Matt Bullock, Chief Commercial Officer.
