The sale has already begun on the Dubai-based platform and will run until midnight on March 1.

The sale runs across noon.com and noon Daily, noon’s dedicated grocery platform. The sale will host offers with as much as 70 per cent off all categories, including electronics, home, fashion, beauty, toys and others. A number of big-name brands such as Apple, Adidas, Black & Decker, fitbit, Nike and Philips will all see discounts on products.

Alongside the Big Yellow Sale, noon.com will also host 12-hour flash sales every day at 9pm.

Maya El Ayach, Growth and Digital Strategy, noon.com, commented: “Our first Big Yellow Sale is an event that has been created for our customers and sellers alike. Noon was created to give businesses in the Middle East a local digital champion, driving innovation within the e-commerce space with a platform for local SMEs to expand their business online and grow their customer base.”