Mohamed Alabbar is saying the new service is to be rolled out in the coming months as part of the Noon.com platform.
He has vowed the country’s F&B industry “will no longer be held ransom by aggregators” with the launch of Noon Food.
As previously revealed by Arabian Business, the new service is to be launched through the Noon.com platform aimed at supporting local food and beverage businesses, and will be rolled out “in the coming months”.
Addressing a webinar with local F&B representatives, Alabbar, the Founder of Noon.com, said: “When the virus hit, our F&B industry had little choice but to turn to aggregators who were charging up to 35 per cent commission structures.
“Can we, as businessmen, survive with this? No. We have been held ransom by food aggregator platforms. And that’s not acceptable. Our F&B industry is a part of the beating heart of this economy, and it has been severely impacted. We must do all we can to support and protect it. This is out of love for our businesses, families, nation and economy. We must think beyond profit.”
To be built into the Noon app, Noon Food to be a restaurant-first platform, providing a simple and equitable programme and promising “fair commissions” that will “dramatically alter the playing field for F&B deliveries”. Along with this the platform is set to include additional incentives for businesses who choose to go with the app.
