A novel pop-up retail concept has arrived in New York’s Soho care of sustainable luxury loungewear brand nuhü division.

The brand worked with two Spanish innovators, eco-design firm Cartonlab, and award-winning design agency Studio Animal, to create a store using zero plastics, its walls and mannequins constructed from 100 per cent recycled cardboard, to showcase a range of casual wear made of 100 per cent organic cotton.

The cardboard material, a much more sustainable option over traditional building materials, used in the interior’s construction has been certified by the Forest Stewardship Council (FSC) and is valued for its versatility, light weight, transportability and ease of assembly. Since the brand’s pandemic launch, nuhü division has committed to several environmental practices including the use of Organic Content Standard (OCS) certified cotton, Oeko-Tex® certified dyes which are low-impact and non-toxic, 100 per cent recycled packaging, and eliminating the use of plastic throughout their entire manufacturing and distribution process right through to the packing tape used to ship orders.