Nykaa’s Premium Brand ‘Luxe’ stores has launched a selection of Too Faced products, where the cosmetic brand joins other beauty lines, including Hermès Paris, Farsali, and Huda Beauty. Products are also available on Nykaa’s e-commerce store, which ships pan-India.
The products include a mascara, which is called ‘Better Than Sex’ and a palette which is called ‘Born This Way’. The brand, which launced in 1998, produces 100% cruelty-free products and describes itself as “a serious makeup brand that knows how to have fun,” according to its Facebook page.
Along with continuing to increase its international brand selection, Nykaa is continuing to expand with an omni-channel approach opening ‘On Trend’ and ‘Luxe’ stores, as well as its latest retail concept of small kiosks in malls. The brand is increasingly expanding into tier 2 and 3 locations, with recent brick-and-mortar store launches in Surat, Raipur, and Bhubaneswar. Falguni Nayar’s brand aims to open around 150 stores in the coming five years.
