The Global Store intends to bring international beauty brands to Indian consumers through a cross-border e-commerce platform offering.
The leading beauty and fashion e-commerce platform Nykaa has launched ‘The Global Store’ which can easily be accessed through the Nykaa mobile application and will bring a host of international beauty brands to Indian customers.
The platform bring brands from a number of countries from across the world, including the US, South Korea, Finland, Australia and Dubai, as well as others. Prominent brands featured on The Global Store include Dr Barbara Strum, Pur Cosmetics, Butter London, Cosmedix Skincare, Erno Laszlo Skincare, Rahua and Rodial as well as a host of others.
A Nykaa spokesperson, commented: “We are thrilled to launch the Global Store on Nykaa. While we have witnessed the demand for a diverse range of international brands from consumers over time, these brands have faced multiple challenges in the past to enter the Indian market. This platform aims to effectively bridge the gap between global brands trying to tap the Indian market and customers who desire to shop for the best of the brands.”
