The Malaysia retail operations of NYX Cosmetics are all being closed down after three years operating in the market.
According to a report by Marketing-Interactive, the US cosmetics firm – a L’Oreal subsidiary – has permanently closed outlets in Suria KLCC, Sunway Pyramid, and Midvalley Megamall as of last month, three years after opening its flagship store at IOI City Mall Putrajaya. That outlet, as well as those in Fahrenheit 88 and Genting, will be shuttered by the end of this month.
“We sincerely thank you for all the love, energy, passion, and enthusiasm from our fierce beauty community,” read the brand’s Facebook post announcing the departure from the Malaysian market. “There were many incredible moments with lots of glitters, colour, and amazing makeup artistry.”
