Off-White takes over the Italian department store Roma Rinascente. On Thursday, Virgil Abloh’s label inaugurated a 27sq m space on the second floor of 61 Via del Tritone. The location offers the brand’s men’s collections in a sleek decor.

Off-White has become known for his streetwear style, embodied by the talent of Virgil Abloh. The designer – also artistic director of the Louis Vuitton men’s line – however, made a change during the last presentations of his collections, mixing street pieces and tailoring cuts.

Although threatened with a loss of momentum due to Covid-19, Off-White has managed to stay in the spotlight and maintain speed thanks to a face mask which has become one of the most popular in the world, according to the Lyst index for the first quarter of 2020.