Located within the Golden Triangle luxury shopping district, the store will occupy a space of 4205sq ft.
Despite the current economical unrest being suffered in many markets due to the effects of the Coronavirus pandemic, Off White seems to be committed to continuing to open bricks-and-mortar store locations, with this being the third store that the brand has opened recently. Andrea Grilli, Chief Executive officer of New Guards Group – the licensee of Off-White – commented “After 59 stores opened across the globe, Milan was a must for the brand.”
The flagship houses a contemporary design featuring earthy elements with minimal lines. The women’s collections are showcased in an area with marbling and a striking bright pink rug. The second floor is home to the men’s collection within emerald marble niches, and green rugs compliment and contrast against the home for the women’s collection.
Grilli summarises: “Although we had to postpone the project during the pandemic, we decided to confirm it and open the store as soon as possible. Milan gave a lot to the brand and now is the perfect time to concretely show how much we believe in the restart of our city bringing new and positive energy.”
