The brand’s first flagship store in the city is located in a 19th century building at the intersection of rue de Castiglione and rue du Mont Thabor.
The store, which spans three floors, features an interior designed by Dutch architecture studio OMA, who also designs Off White’s store in Miami. Each of the three floors has its own personality and ambience and features a market, a gallery, a courtyard and a stage.
Customers can enter the ground floor via an entrance on rue de Castiglione. This floor is dedicated to creativity, and will act as an incubator for new talents, a cultural connection point within the community and an experimental laboratory for creativity and innovation. It will showcase the most exclusive, experimental items by Off-White as well as a number of products by talented local designers.
The entrance on rue du Mont Thabor leads to a different space which is decorated in light blue hues. This space houses Off-White’s main collaborations and features the Nike Corner, which showcases a selection of sneakers designed for the US sports brand.
Upstairs the store houses the label’s various collections for men, women and children as well as the brand’s full range of product categories.
