Located on London’s Sloane Street, this new store is the brands first standalone location in the city.

Until now, the brand has only been available to customers in the UK via its website store or through luxury department stores and so this is an important step for the brands development in the British market. Occupying a space of 344sq m the new store will offer menswear and womenswear collections from Virgil Abloh’s luxury fashion label.

The store offers a ‘unique retail experience’ and the bespoke collections are housed in the shop which ‘embraces warm, feminine tones’ complimented with curved lines and monocolour. Marble and concrete are used throughout the store in a stark contrast. The heart of the store is the special plinths located in the centre, which were designed by Andrew Taylor-Parr.

The store is now open and welcoming customers.