The new flagship is located on the first floor of Breeze Nanshan and features Virgil Abloh’s latest collection for the brand.
The store occupies an area of 203sq m and includes a 156sq m exhibition area. The flagship boasts a contemporary design and uses a palette of natural, earthy tones that are compliments with prominent brass details. The heart of the store is a contrasting neon sign art installation that reads ‘What is Retail?’
The brand hopes that this question will encourage guests to break away from the traditional and pre-existing definition of shopping and instead apply a more dynamic perspective to retail and shopping that echoes the modern spirit of Off-White.
