Officine Générale is accelerating the development of the brand and diversifying its offer with a brand new line.
After its recent inauguration in New York, the ready-to-wear brand of Pierre Mahéo announces a new Parisian address, in Saint-Germain-des-Prés, setting up a third store on rue du Dragon, which will exclusively offer its new range “Daily Classics “, focused on clothes for everyday wear.
Aimed at women and men, with a majority of
unisex pieces, this line is presented as a timeless wardrobe composed only of
classics, such as chinos, jeans, shirts, t-shirts and sweatshirts. It will
be possible to find these “Daily Classics” all year round only in the
Officine Générale network, namely in all its brand stores, beyond this
dedicated store, as well as on its merchant site.
This line is made according to a sustainable approach “exclusively in Europe,
between Italy and Portugal, in short circuits, with a constant concern for
ethics and eco-responsibility”, indicates Officine Générale in a press
release. The brand emphasises the special attention paid to the sourcing
of materials “with ecological fabrics, recycled and organic jersey,
Japanese denim and oxford cotton fabric, with GOTS organic textile certification,
all woven only in Europe and in Japan”.
