California luxury eyewear brand, Oliver Peoples, has opened a Japanese flagship store in Tokyo’s Marunouchi, the brand’s first store in the world to feature a custom lens program.

The 60sq m store’s design is inspired by the 70’s space exploration era with a California theme, incorporating a hybrid modern yet vintage design. While the walls feature a distinctive design with individual spherical display, highlighting the eyewear products, the tree in the centre “is symbolically placed as a natural element that gives a soft impression to this boutique”.

“This boutique, which embodies the Oliver Peoples brand itself with a modern design based on vintage details, is a classic yet futuristic space,” said Ja Piero Talia Ferri, Creative Director with the brand. “Like the city of Tokyo, it is deeply rooted in traditional elements. Innovative design has become an inspirational place.”

Marking the launch, Oliver Peoples Marunouchi is the brand’s first store in the world to provide personalised services, where customers can choose from more than 1,000 frame and lens combinations. Its first collection in collaboration with Italian brand Brunello Cucinelli will also be available at the store.

“It is an important business expansion for the brand, combining outstanding knowledge and service with eyewear that has been elaborately made with advanced technology,” said Francesco Arcuri, MD of Luxottica Japan. “It will be a place to provide a shopping experience.”