Located at Liverpool ONE, the franchise boutique has been created in partnership with David M Robinson.
The new 2,000sq ft store showcases OMEGA’s Speedmaster, Constellation, Seamaster and De Ville collection for men and women, and is an authorised repair centre. The boutique features a number of unique elements, including a bar and an innovative changeable lighting system to help create different ambiences in the store. In another first, the boutique makes use of OMEGA’s own fragrance in the showroom air-conditioning system. Multi-sensory merchandising is increasingly important in bricks and mortar retail, adding to the experience and appeal for consumers visiting physical stores.
Alison Clegg, Managing Director, Asset Management, Grosvenor Britain & Ireland, commented: “The opening of such a significant OMEGA boutique demonstrates Liverpool ONE’s continued popularity among leading retail brands for physical stores. It is a great addition to Liverpool ONE’s luxury offering and provides even more diversification at the destination.
The OMEGA boutique by David M Robinson is the latest in a series of premium additions to Liverpool ONE’s line-up, following the openings on Peter’s Lane earlier this year of Clarendon Fine Art and an upsized store for Castore, the premium sportswear brand.
