Until now the brand has only sold online and in the multi-brand channel, but the Portuguese jewellery brand has now made its physical debut with the opening of its first point of sale in Guimarães.
In a statement, a brand representative explains that physical spaces have always been an objective for Omnia: “Having physical stores has always been in our plans, we knew how to be patient, we monitored Omnia’s growth, evaluating what customers and the market were telling us and we realised that the time had finally come to achieve another goal – opening our own stores.”
After its first own space opened last Friday, 1 December, Omnia will also open this month at Almada Forum and NorteShopping, in Porto. The management of all physical stores of the jewellery brand will be under the responsibility of Mainfashion, a company belonging to the Maintarget SA group, which has extensive experience with companies in the retail sector.
Born within a company specialised in goldsmithing founded in 1950, Omnia combines trends and traditional jewellery. Designed and produced in Porto, his pieces are designed “to express dreams and shared experiences”.
