The Swiss running brand has opened its first New York City flagship store, located at 363 Lafayette Street.
The heart of the new NYC store is the innovative ‘Magic Wall’ which stands at an impressive 62h x 9w x 3d ft. The Magic Wall allows customers to analyse their running styles using hidden analysis technology by inspecting a few running strides, and then matching the best shoe for their individual running style.
Another technological feature of the store is a custom-build invisible foot scanner that can provide an accurate reading of a foot within 1.25mm either way, ensuring that customers can achieve the perfect size trainer.
The shoes are then brought out to customers at the checkout, providing a complete contactless purchase.
On Co-Founder David Allemann, commented: “Ten years ago, we set out to revolutionise the running experience. Now we’ve reinvented the retail experience. With design and technology at the forefront, On NYC will empower shoppers to engage with our products in an entirely new way.”
