Grocery shoppers may be visiting Amazon more during the pandemic, but they will respond to certain e-commerce features.
A new survey from Inmar Intelligence of more than 300 US consumers shows that since the onset of the Covid-19 pandemic, 57 per cent of respondents shop for groceries online more often compared to before the pandemic, an almost 40 per cent increase from pre-pandemic levels.
More than half of respondents purchased groceries from Amazon since the start of the pandemic, a 32 per cent increase from before Covid-19. However, survey results revealed that consumers were inclined to select a retailer based on availability and convenience.
“E-commerce impacts retail sales, growth and profitability more and more each day,” said Diana Medina, VP, Retail Transformation, Inmar Intelligence. As consumers continue to buy their groceries online, retailers need to start engaging shoppers in new, innovative and profitable ways. They need to look at building a comprehensive digital commerce solution that can serve as the foundation for future innovation while driving sustainable growth and maintaining customer relationships.”
