Thanks to a record-breaking final quart of the year, 2022 has become the highest single year ever of digital commerce in the US.
US digital spending rose roughly 11 per cent to $1.09 trillion in 2022 from $904.3bn in 2022, according to the annual “State of Digital Commerce” study from ComScore.
The top digital spending categories in 2022 were grocery (includes baby/pet) at $219bn, apparel/accessories ($175bn), and computers & peripherals ($117.7bn). Meanwhile, the spending categories with the highest growth were event tickets (75 per cent), digital content (60 per cent) and apparel & accessories (37 per cent).
