THAT Concept Store – the luxury fashion and beauty destination from Majid Al Futtaim – is introduction Orient 199 to region with a brand new pop-up in the Mall of the Emirates.
The pop-up unites Orient 499’s exclusive handcrafted selection of apparel, accessories and homeware with THAT Concept Store’s unique world of experiential retail. Orient 499 stands for self-expression through traditional yet modern statement pieces, and it also continuously supports Lebanese and regional artisans.
The brand aims to build long-lasting bonds with customers and extend its cultural heritage overseas by creating an immersive and engaging experience at THAT Concept Store in Dubai.
Orient 499 creates timeless luxury and sustainable clothing, accessories, jewellery and home décor. The brand’s journey across the region and beyond is portrayed through its participation and collaboration with the MENASA Emirati platform, intended to bring crafts to a global stage at Expo 2020 Dubai, and the Heirloom project in celebration of the Islamic wing’s 10th anniversary in the Met Museum in New York, establishing Orient 499 as a cultural curator.
