The luxury fashion company has opened their concept store in Sydney’s Paddington this month.
The new store features this season’s clothing and accessories along with display glass cabinets that are filled with collectible items, ceramic plats and sculptures. Creative Director Sophie Holt has worked with her design team to create an atmosphere that elaborated on the craftsmanship that goes into the collections whilst also creating an ‘immersive experience’ for customers.
The boutique itself boasts a foyer, a space specially designed for book club meetings and dinners, a kitchen where customers can sit and have a drink, and a salon with plans for styling events.
Holt said: “We wanted the space to feel more like a home. I’ve always thought, imagine if you could see a little painting on the wall in a store and it was actually for sale. It’s all about creating the whole aesthetic.”
Meanwhile, Jenny Child, CEO, said: “It was our ultimate goal to create a concept that feels special and innovative, an intimate space to celebrate collaborations, bring new awareness to the brand and invite the community in for hosted events.”
