“AURALEE” will open a pop-up store for the Fall/Winter 2022 men’s and women’s collection at Isetan Shinjuku from 19-25 October.
The pop-up store sells the tweed series that symbolises the collection and the brand’s standard items, as well as a capsule collection created for the pop-up. A reprint of the down jacket that was popular in 2020 (110,000 yen), a cardigan using baby cashmere (104,500 yen), and a chino with a colour inspired by the colour of the raw cashmere (37,400 yen). The store was designed jointly with the design office DAIKEI MILLS.
