The company has signed a new JV with Dubai’s Chalhoub Group to expand its network in the Middle East.
The deal is looking to open more than 15 new retail stores over the next five years, focusing on the UAE, Qatar, Saudi Arabia and Kuwait markets and their presence in key department and concept stores across the region.
OTB – which stands for Only The Brave – aims to strengthen, “with significant investments”, the presence of its Jil Sander, Maison Margiela and Marni labels in the region with new openings, enhancing its own e-commerce sites and through local marketing activities.
“We want to introduce the beauty of our brands to the Middle East and spread it throughout the region, one of the world’s most interesting markets today,” OTB Founder and Chairman Renzo Rosso said.
