The British company, known around the world for its footwear and accessories, has launched a near 3,000sq ft flagship at 272-274 Oxford Street in London.
Celebrating London’s creativity and individuality, the brand’s latest store is a combination of Chief Creative Officer Rebecca Farrar-Hockley’s vision and the implementation of said vision by architect Stefano Ripoli.
Chief Executive Neil Clifford said: “This new store design is one of the key ways in which we are communicating our brand story and it is not by chance that we are showcasing this first in London, our home and the city that inspires us. We are thrilled to open on Oxford Street, one of the most iconic shopping areas in the city.”
Rebecca Farrar-Hockley, Kurt Geiger Chief Creative Officer, added: “It’s about showing customers exactly how I perceive the brand; I think the store immediately gives a real sense of us.”
