The teen apparel retailer is globally launching a fully gender-fluid assortment, the “Pacsun Etoile Monogram Capsule Collection.”
Pacsun says the collection is inspired by the sand and sea of California’s coastline, and features a range of swimwear, woven tops, shorts and fleeces; as well as a variety of accessories, like hats, tote bags, backpacks, and footwear slides.
The brand has also created its own monogram essentials, including surfboards and skateboards, parasols, sling chairs and beach games, as part of the collection. The capsule is available now on the Pacsun e-commerce site and at all stores, with select locations receiving the full collection inclusive of the lifestyle items.
Pacsun has been reaching out to gender-fluid customers during the past two years. In November 2021, Pacsun opened PacSun Kids — a new PacSun brand —adjacent to its location at Mall of America, Bloomington, Minnesota. The line, introduced in July, is designed entirely without gender and features clothing in an age range from 4- to 14-years-old. During 2022, Pacsun plans to open an additional five Pacsun Kids stores.
