The newly opened Los Angeles store spans 5,000 square feet in Downtown LA, while the New York location occupies an 8,000 square-foot boutique in SoHo, and is set to open on March 19. Both stores feature interactive video screens, where shoppers can browse Pacsun collections, while the Los Angeles store includes a special room dedicated to denim, featuring 40 different denim styles.
According to the company, each store “will channel the energy, history, and native talent of its locale, while working together to amplify Pacsun’s core values of a lifestyle brand, curating relevant brands and style from youth culture.”In addition to stocking a range of Pacsun collaborations, including upcoming lines with Playboy and Fear of God Essentials, the new bi-coastal stores will also have a dedicated area for a variety of pop-up shops, workshops, performances, panels, and exhibits that brands and influencers will curate on a bi-monthly basis, dubbed ‘White Space.’
“While the evolving retail environment dictates many brands to reduce the number of their physical locations, it is equally as important for Pacsun to invest in new physical spaces to give our customers the experiences that they want from the brand,” said Alfred Chang, who has served as president of Pacsun since June 2018.
“Of course, digital connection is critical for our shoppers, but above convenience, Pacsun fans crave community, and they use personal style and real-life experiences to help create theirs. We will continue to invest in strategic physical spaces – as well as innovations within the digital space – to provide our customers the forum for that community.”
Pacsun operates as part of the PSEB Group, a Seattle-based company that also owns Eddie Bauer, LLC.