Pacsun is becoming the first major brand in the fashion and retail space to accept bitcoin and other cryptocurrencies using blockchain payment provider BitPay.
Once a customer selects the Pay with BitPay option, the payment process begins with them selecting a crypto wallet, and then selecting the currency. Customers then scan a QR code to complete cryptocurrency payment.
Pacsun has been making efforts to provide digital content and services popular with its core Gen Z customer base. In addition to accepting bitcoin and other cryptocurrency, these initiatives also include partnering with game development studio Melon and global online gaming platform Roblox to make select clothing items available in the Roblox Avatar Marketplac for purchase with “Robux” in-game online currency.
Other youth-focused digital initiatives Pacsun has launched in the past year include virtual try-on experiences via Snapchat, initiatives on TikTok, and shoppable ads on Instagram. The company intends to move to shoppable experiences on TikTok by 2022.
BitPay and Pacsun are both active on social media, and will roll out special content across platforms including Twitter, Facebook, Instagram, and LinkedIn. Pacsun will also work with social influencers to create TikTok and Instagram content around BitPay and its own brand, as well as host a branded livestream event with a guest influencer and a Pacsun executive.
