The company has revealed plans to invest over €100M in its retail network and open ten new superstores and 50 Pam Lam outlets.
The first of these is scheduled to open in March next year and away from new openings the company will in addition renovate 20 existing supermarkets and restructure seven hypermarkets, reducing their size to between 3,500 and 5,000sq m and focusing solely on food.
According to General Manager Andrea Zoratti, the brand is also working to strengthen its presence in Southern Italy by developing franchising agreements along the lines of the partnership signed with RetailPro in Campania. RetailPro operates a network of 72 Pam shops. Meanwhile Borello, a partner in Piedmont, is set to open 45 outlets, while in Liguria, Arimondo has 23 Pam Panorama outlets. This should lead to a doubling of revenues generated by master franchisees from the current €750M a year to around €1.5bn.
