The Danish globally-recognised jewellery brand is set to open in-store locations at 28 Macy’s stores in key markets across the US.
The move comes following a soft launch in November in five Macy’s locations, in Dallas, Houston, Garden City, New York and Atlanta. The customer response to the initial in-store locations was strong and this new partnership supports Pandora’s long-term growth ambition to increase market share and double their revenue in the US.
The US is the Danish jewellery brand’s largest market and the company reported strong fourth-quarter 2021 sell-out growth of 29 per cent compared to the same period a year ago.
“As one of the nation’s premier retailers, Pandora values Macy’s as a strong partner to increase brand accessibility in the U.S. and accelerate our footprint growth,” said Luciano Rodembusch, President, Pandora North America. “We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.”
