Situated on one of the most prestigious streets in the world, Rue du Rhône, the new unprecedented flagship store concept is named ‘Modularità Espressiva’.
The Panerai brand is the product of distinct traditions rooted in two countries: sophisticated Swiss watchmaking artistry and illustrious history of design inheritance from Italy. The new flagship store brings together two whole floors that have been characterised by innovative modularity and Italian design, blending physical and digital features to deliver a unique sensorial experience.
Upon entering the boutique, the brand’s iconic luminous green wall clock is bound to be the first element to grab customers’ attention. Another of the most striking novelties is the presence of a large video wall on which products are displayed and magnified. Further digital elements include tv screens and touchscreen monitors displaying product details and glasseless lightbox displays break down the barrier between customer and product, inviting them to interact with the watches.
A stunning room with Italian furniture and iconic design pieces adorn the bright space, complemented by Italian literature and design books and, of course, some of the most prestigious high complication and special edition Panerai references.
