The eco-driven brand has unveiled its first physical brand experience in Italy through a partnership with department store, La Rinascente.
The pop-up experience store is similar to Pangaia’s previously launched store at the Galeries Lafayette as it is an immersive, climate-positive space that draws influences from the brand’s core values and takes cues from its commitments to high tech naturalism.
The new La Rinascente location aims to offset the entire carbon footprint of the retail experience and the pop-up’s opening sits alongside Pangaia Pact, the brand’s latest initiative that centres on the building of an ‘earth positive’ model, based on three key pillars – carbon neutrality, circularity and purpose.
Customer experiencing the pop-up will see a moving track set on a continuous loop, displaying a selection of the brand’s core 365 collection. Meanwhile, videos explaining Pangaia’s material innovations will be presented, bringing an educational element to the space.
