The Parahsol company, which is based in Rome and whose partners are Franco Ambrosio, Alberto Spelda and Sergio De Landro is the new owner of Parah.
The historic Gallaratese underwear and lingerie brand was founded in 1950 and has begun to outline strategies of relaunching this prestigious name in beachwear and beyond. In addition to the main brand, Parahsol has acquired all the brands of the group, specifically Parah Uomo, Parah Impronte, Parah Noir, Parah Home, Off Limits, Sabbia.
“Right now we are projected to rebuild the Parah brand and bring it back to spread nationally and internationally,” CEO Franco Ambrosio explains to FashionNetwork.com. “We have identified a team of perfect people for this relaunch, in which two historical figures of the brand stand out who for over 20 years have contributed to its successes, the Art Director and Photographer Francesco Chiappetta, who will take care of all the communication and imagery, and Betty Proietti, who will be the Artistic Director and will take care of the style of all the collections.”
