The Portuguese fashion and accessories brand has opened the new store in the city today, Friday 11 February.
The new store concept sees a more minimalist and sustainable space concept, which is designed to give prominence to the product and the customer. Situated in Portal de L’Àngel and with an area of 202sq m, the new flagship has been designed by the brand to offer a ‘different experience that is increasingly closer to the customer.’
The central area of the store is occupied by an installation that features a set of LED lights that have been implemented to give ‘a feeling of immersion I a digital forest’. Importantly for the brand, in this new concept, the creation of a space that provides a visual experience stands out.
The Parfois brand is currently present in more than 70 countries with over 1,000 stores, with no signs of slowing down. The Portuguese brand intends to open more than 75 new points of sale this year, consolidating its presence in a number of key markets including Saudi Arabia, Switzerland, Mexico and Israel.
