The large 120sq m flagship store is located on Goya Street in Madrid and boasts the Portuguese fashion and accessories brand’s new store concept.
The space also includes exclusive online collections and items, such as the recently launched limited edition ‘The New Activewear.’ Alongside this, the brand presents the new collection for Spring/Summer 2021 which includes a variety of bags, swimsuits and jewellery which have all been inspired by Polaroids and Venice Beach.
With an international presence through a staggering 70 markets and boasting 1000 stores globally, 400 of which are located in Spain and specifically 47 in Madrid, Parfois is continuously adapting to meet the differing customer needs.
The brand said in a statement: “It is a great opportunity to reinforce the identity of the brand in one of the most important markets, to continue adding value to our customers by presenting all the collections in a store with a new image and larger than usual.”
