The move, which saw the brand give itself a makeover, comes as the fast-growing French-inspired café concept looks to expand nationwide.
With more than 90 US locations currently, primarily on the east and west coasts, Paris Baguette expects to have 1,000 locations by 2030. The new reimagined store brings with it a new customer experience, as the brand prepares to ramp up for major expansion.
Each location will be home to a variety of experiences, according to the company, and these have been “designed to showcase the master bakers and cakers deep passion in their craft while inspiring a welcoming invitation to all.” The interior design of the dining spaces will be customised with images of local landmarks.
“We believe that every neighborhood deserves to have its very own bakery café and we’re on a mission to make that happen,” said Pete Bell, Chief Marketing Officer, Paris Baguette. “With the brand evolution, we wanted to push beyond the wonderful service and delicious food offerings guests have come to expect and set the stage for exactly what the ideal café experience should look, feel and smell like. Our new design reinforces our goal to create a heartfelt, authentic and detail-oriented atmosphere that sparks moments of joy, community connection and changes our definition of hospitality.”
