The South Korean bakery chain is set to unveil its brand new flagship at Singapore’s iconic Ion Orchard shopping centre later this month.
According to the chain, the new flagship will be the very first-of-its-kind in the territory, introducing the brand’s new-generation interior design alongside new store features and exclusive product offerings, such as the chain’s sustainable premium tea line, Teatra Tea.
With a new store design different than other Paris Baguette locations, the Ion Orchard flagship will present a distinctive palette of marble, wood, white and golden tones. According to Hana Lee, VP of Paris Baguette Southeast Asia, the new store design features a skylight ceiling and French outdoor furniture that provides the illusion of outdoor and indoor dining.
The flagship spans more than 3,000sq ft, the store has a capacity of 70 seats and offers an all-day dining menu alongside exclusive new premium products such as South Korea’s favourite Natural Yeast Bread and Paris Rocher Cake.
