McArthurGlen Designer Outlet Paris-Giverny launches with Retail Advantage – reinforcing a long-standing partnership and focus on innovation with next-generation analytics from ART Software Group.
ART Software Group is pleased to announce that its Retail Advantage platform is now supporting McArthurGlen Designer Outlet Paris-Giverny, McArthurGlen’s newest shopping destination to the west of Paris, which opened late last month.
Since McArthurGlen chose ART Software Group for its experience and cutting-edge technology in 2005, the partnership has supported McArthurGlen’s data-driven culture and pioneering approach to destination shopping.
The McArthurGlen magNET system is a white-labelled solution developed from ART Software Group’s Retail Advantage platform and is used across their portfolio of 25 designer outlets in Europe and Canada. The partnership has organically evolved using innovative tools to uncover what McArthurGlen needs to see and achieve from the data to power successful collaboration with brands and deliver an extraordinary experience for guests.
ART’s experience and next-generation analytics provide data capture, strategic performance and communication tools that close the gap between the amount and quality of data available to support the crucial decisions that are being made at every level of a retail and leisure destination. At the forefront of assisting professionals with faster, more effective ways to measure, report and engage, Retail Advantage creates a connected community to empower each unique destination while optimising strategy and increasing revenue across portfolios.
