The global brand Claire’s has revealed the opening of a new store in Paris where it has introduced a fresh store concept that allows consumers to experience the future of the brand.
Designed in collaboration with Claire’s Creative Director in residence, Nicola Formichetti, the 1,200sq ft Paris store was created with experiences and social storytelling at its core. Located in Paris’ 11th arrondissement on Rue Faubourg St. Antoine, the store will serve as a launch pad for exclusive, new products and test lines, alongside a rotation of experiential and pop-up events.
Inside, consumers are welcomed by an ear-shaped ‘chandel-ear’ designed by Formichetti that celebrates the brand’s #EarPrint campaign. They will also find two dedicated ear piercing studios and a content creation studio.
“We want our customers to feel inspired – through our product, our content and our innovative creative partnerships – but most importantly, through the shopping experience itself,” said Richard Flint, Claire’s President of Europe.
