Foot Locker, Inc. is partnering with one of basketball’s most-famous franchises ahead of the 2024-2025 NBA season.
The footwear and apparel retailer and the Chicago Bulls have agreed to a multi-year partnership that will make it the official partner of the team. The partnership will feature community basketball events, exclusive in-store activations and behind-the-scenes player-focused content, offering fans the chance to engage in unique experiences throughout the season.
“The rich legacies of Foot Locker and the Chicago Bulls — two institutions that have long been at the forefront of basketball culture — make this partnership a natural fit,” said Frank Bracken, Executive VP and Chief Commercial Officer of Foot Locker. “Basketball is deeply embedded in Foot Locker’s DNA, from local community courts to the global stage of the NBA. We’re thrilled to partner with the Bulls, a legendary franchise with one of the most passionate fan bases in the world.”
The two groups will celebrate the launch of their partnership on 30 October during the Bulls game against Orlando, presented by Foot Locker at the United Center in Chicago. The game night will include a pregame event in the United Center Atrium featuring photo opportunities, skills and drills activities and giveaways, as well as a Youth 3v3 exhibition game at halftime.
Foot Locker, Inc.’s President and CEO Mary Dillon will present the game ball and Foot Locker’s iconic Stripers (workers) will be named as honorary team captains for the evening. The retailer will also run a ticket sweepstakes for local FLX Rewards members to enter for a chance to attend the game.
