Italian fashion & footwear brand Geox is expanding its presence in the GCC through a strengthened strategic partnership with Beside Group, a distributor of international fashion brands in the Middle East.
Beside has been the exclusive Geox retailer and distributor in the region since 2020 and has collaborated with the Italian brand to develop a robust business plan. Currently, Geox has 13 mono-brand stores located across key malls in the UAE, Saudi Arabia and Qatar including Dubai Mall, Mall of Emirates, Jeddah Red Sea Mall and Doha Festival City Mall to name a few.
“We are excited to further develop the project with Beside, a partner that prioritises excellence across all touchpoints of our brand. This renewed partnership aligns with our long-term strategy to establish a premium positioning in the region,” stated Livio Libralesso, CEO, Geox.
