The Italian sportswear brand has opened a new boutique at Milan Malpensa Airport in a move that extends its presence in the travel retail sector.
The store is located in the Non-Schengen area and it highlights the brand’s Spring/Summer 2022 ready-to-wear collection as well as Paul & Shark’s latest accessories and shoes. The store also introduces the brand’s newest store concept which aims to bring a modern mix of materials and colours to its customers.
The space boasts a contemporary design that features bespoke fixtures in brass and other design details in the stand-out Paul & Shark blue echoing the brand’s Italian heritage. A number of other key elements in the store include metal, beige and dark blue wall coverings in PVC free material; light oak wooden surfaces; glass and mirrors; monitors and flexible and freestanding furniture.
The company said in a statement: “This is not just an opening but a sign of a restart and for 2022 the brand is working on numerous new exciting projects.”
