Located in a former store in Oberhausen, the new store will be titled ‘Pop Up Sale Fashionow’.
Occupying an area of around 1,600sq m of retail space, the temporary pop-up outlet will offer customers a huge range of around 400 brands that are available to purchase at reduced prices. These are likely to include a number of the groups top performing brands. The project is an initial test pilot to gauge customer response.
As of yet, no official opening date has been confirmed for the pop-up as a result of the ongoing lockdown across the retail sector due to the lasting impacts of the Coronavirus pandemic.
The Peek & Cloppenburg Group has headquarters in Düsseldorf and Vienna and offers an extensive number of internationally-recognised brands such as Adidas, Converse, Emporio Armani, Fred Perry as well as their own brands. At present, the company owns around 40 stores in 15 countries across Europe and also offers an online shop that boasts over 20,000 products. The new pop-up outlet is their latest initiative to connect with customers.
