The Spanish jewellery brand PdPaola continues its international expansion by opening its second store in Milan, in Cordusio, which houses its most representative collections, such as Icons, and the line of high jewellery in 18-karat gold and laboratory diamonds.
The opening marks an important step in the brand’s growth plan in Italy, one of its key markets in terms of revenue. PdiPaola – which has boutiques in cities such as Rome, Verona, Naples, Florence and Trieste – plans to continue its expansion with the goal of reaching 20 stores in the country by 2029.
The new Milan store comes after the company landed in the US with the opening of its first physical store in New York on 12 December. The company, which already has a strong online presence in the US, recently announced the appointment of Jason McNary as general manager of the country.
Founded in 2015 by brothers Paola and Humbert Sasplugas, PdPaola now has a retail network of over 60 stores strategically distributed in major cities in Spain, Italy, the UK, France, Greece, Saudi Arabia, China, Mexico, Ecuador, Puerto Rico, Peru, Chile, Paraguay and Andorra. The retail presence is complemented by a global e-commerce platform and 2,000 multi-brand stores in more than 15 international markets.
