The Barcelona-based jewellery brand is opening its first international store in London next month.
Set to be situated at 18 Floral Street in Covent Garden, the store will sit alongside contemporary and high-end fashion brands, such as Ganni, Rails, Paul Smith, A.P.C., and Ted Baker. The opening of this store marks the next step in the brand’s long-term international expansion strategy.
Regarding the design, PdPaola shared that it will “stay true to the brand’s aesthetic of effortless sophistication.” It will offer a space for shoppers to discover the brand’s latest drops and signature collections, such as letters and charms, as well as the brand’s fine jewellery line which is crafted in 18k gold and lab-grown diamonds.
This is the latest international expansion for PdPPaola, following a deal signed in November 2022 with American jewellery retailer Zales, operated by Signet Jewelers Limited. The deal marked PdPaola’s in-store debut in the US, in which is showcases its jewellery in 50 Zales locations across the country.
