Just in time for the holidays, Peet’s Coffee is making its coffees available as personalised digital gift experiences.
The omni-channel coffee retailer is partnering with digital gifting company GiftNow, a Synchrony solution, to enable customers to choose a coffee or gift item on its e-commerce site, and then select the GiftNow key for digital gift wrapping and the option to include a personalised greeting or video. The gift notification will be sent to the recipient by email, text or Facebook Messenger; and can also be printed out for in-person delivery.
The recipient will then be notified with a personal digital unboxing experience. Recipients can exchange or modify their gifts before they are roasted or shipped, including customising the grind or changing the pre-selected blend. Coffee gifts will be shipped within 24 hours of roasting, or shoppers can choose from tea, coffee gear, or other Peet’s products.
Customers can digitally deliver GiftNow orders instantly, or schedule them for a later time. The GiftNow digital gifting option is available on purchases of $10 or more on Peets.com. A number of other retailers in various verticals are also partnering with GiftNow to offer digital gifting services. Examples include FTD, as well as Target, Crocs, and Dover Saddlery.
Peet’s Coffee has been engaging in ongoing efforts to increase its digital and mobile customer services. In June 2021, the company made the first major changes to the Peetnik Rewards program since its initial launch in 2017, including the ability to earn rewards faster, expanding the range of rewards offered, and making the program more mobile-centric.
