The leading interactive fitness platform has announced plans to launch in Australia, marking the brand’s entry to the Asia Pacific region.
For its Australian debut, Peloton will introduce the original Peloton Bike loved by millions, the Peloton Bike+ providing the ultimate experience in cardio and strength, and the Peloton App, with content across 10+ fitness disciplines including indoor cycling, running (outdoor and indoor), cardio, strength, yoga and more.
Peloton’s official launch in Australia is slated for the second half of 2021, where consumers will be able to purchase the Peloton Bike and the Peloton Bike+ online or through the brand’s physical retail showrooms across key Australian cities, including Sydney and Melbourne. These interactive showrooms will provide an opportunity for consumers to experience Peloton firsthand and learn more about the live studio experience they can bring home.
“Health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia as our first foray into the Asia Pacific region,” said Kevin Cornils, Managing Director, International for Peloton. “Our global growth is fuelled by our passionate, growing community of over 4.4 million Members who choose Peloton as their go-to fitness solution, anytime, anywhere. We cannot wait to share more details in the coming months about how Australians can experience what has become a global fitness phenomenon.”
