The US-based home fitness company has opened its eighth nationwide flagship store in the city centre of Leipzig.
Prior to its latest opening in Leipzig, Peloton boasted a pop-up store area at Breuninger in the city. The brand remains committed to the market with the opening of new and permanent stores. The store is located in Specks Hot at Reichstrasse and occupies an area of 500sq m over two storeys. The location features two Peloton indoor cycling bike models, branded active wear and sports accessories.
Customers can book appointments for test rides via the Peloton website. Four separate rooms are available at the store for these appointments.
Hanna Green, Regional Manager Peloton Germany, commented: “The Peloton stores offer the opportunity to get to know the brand, ask questions and try them out. At the same time, Peloton stores are a community hub for our members, i.e. a place where we initiate and where you can give personal milestones such as your 100th or 1000th ride a special setting.”
