The fitness brand is launching its first showroom in Australia later this week and will partner with department store David Jones to boost its bricks-and-mortar presence.
Peloton’s first showroom will open tomorrow, Wednesday 13 October in Westfield Bondi Junction, and will be followed by a standalone showroom on Sydney’s Martin Place. Furthermore, the brand’s first installation in the country launches on Monday in David Jones’ Elizabeth Store, with two further locations set to launch in the department store’s Bourke Street and Chadstone locations. The installations themselves will show off Peloton’s Bike and Bike+ products.
Peloton Australia Country Manager, Karen Lawson, commented: “Our new physical footprint illustrates our commitment to Australia and our members, locally and abroad. We are excited to offer Aussies, who lead the world in the uptake of fitness and technology innovation, this retail experience, and the new installations are a great way to learn more about the brand.”
