Peloton, the leading interactive fitness platform, today announced the launch of its private label apparel brand, Peloton Apparel. The inaugural collection for Fall 2021 includes style-forward, expertly-crafted pieces that have been wear-tested by real Peloton Members, non-members and Peloton’s own instructors doing Peloton workouts across the platform’s various fitness modalities to ensure every style is high-performing and body-inclusive. The line was crafted to outperform, outlast and stand the test of time.
Peloton first began selling apparel in 2014 as a direct response to Member demand and has historically dropped seasonal and cultural collections in collaboration with a number of brand partners. Today marks the brand’s first launch where the majority of the collection features items from Peloton’s private label line.
“I couldn’t be more thrilled to officially launch Peloton Apparel, a brand that has been influenced by our amazing instructors and at its core is centred around supporting our Members,” said Peloton’s VP of Apparel, Jill Foley. “With each collection, we’re offering reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond. Our goal with this brand is to enhance our Members’ lifestyles, not just one part of their day.”
